Summary: While customer portals may not sound like revenue generators, their potential may surprise you. When used properly, customer portals offer much more than convenience. Learn how customer portals can improve revenue, efficiency, and overall customer satisfaction.
A customer portal (or customer extranet) is a secure area of your website designed for your customers. They can log in and perform a number of different tasks, such as pay their bill, view their information, purchase new products, ask a question, etc… If your business has customers (and I hope that it does), you should really have a portal set up. Why? I could rattle off a number of reasons, but here are the two biggest ways a portal/extranet will help your business: