You’ve probably heard all of the mobile statistics by now. Mobile is the fastest growing trend in history. Tablets will outsell PCs/laptops this year. Smartphone and tablets accounted for 70% of total devices sold in 2012. The statistics paint a pretty clear picture.

But, you already know that mobile is the next big thing. You know that mobile apps are quickly becoming essential to the business world. Recognizing the trend is the easy part. So, what’s the problem? If you’re like many companies, the problem is understanding how mobile can improve your business. What type of mobile app should your company build?

If you’re asking yourself those questions, I’d like to help spark some ideas. This article highlights four innovative ways other companies are using mobile apps to improve business. Along with explaining each app, I’ve also explained how you might possibly apply each example to your business. Hopefully, the examples will spark some mobile app ideas for your company: …

4 great examples of mobile apps improving businessRead More »

I’ve noticed some confusion surrounding the term, “Mobile app.” People typically associate the term “Mobile app” with apps that are built for a single platform and downloaded from an app store. In reality, those types of apps are native apps, and they’re only one of three mobile app types.

This is where many businesses get confused. They see the popularity of native apps among consumers, and assume it’s the best approach for business. However, while native apps work great for the consumer market, they’re often the worst of the three mobile app options for business.

Why? We’ve outlined the reasons for you in a free white paper entitled, “Native Mobile Apps: The wrong choice for business?” The paper also explains each development option from a business perspective, along with the pros and cons of each.

So, how should businesses approach mobile apps? The video below outlines one method of building mobile apps that’s specifically designed for businesses:

A few weeks ago, I started a two-part article for businesses who are considering building their own mobile apps. As mentioned in that article, smartphones and tablets are spreading faster than any other technology in history. As businesses rush to take advantage of this trend, they often dive into mobile without a proper understanding of their options.

In part one, we focused on 4 essential questions to ask before building a mobile business app. Today, I’d like to finish up this two-part article with 4 more questions your business should ask before building mobile apps, which you can find below: …

More questions to ask before building a mobile business app (Part 2)Read More »

Native mobile applications are popular among consumers, but how do their advantages translate to the business world? Not as well as you might think.

If you’re considering mobile apps for your business, here’s a new white paper that you’ll want to read. It explores each mobile app option, and explains why businesses should think twice before taking the native approach. You can access the white paper right here.