If your business had a choice between an off-the-shelf CRM system and a CRM that’s custom-built to your needs, which would you choose (assuming you’d get either one immediately)? I’d say the vast majority of businesses would prefer a custom CRM. After all, custom CRM systems offer a number of advantages, such as:

• Scale without user fees: Off-the-shelf CRM systems typically charge per user…which can quickly drive up the cost in larger companies. With a custom CRM system, you can scale across your entire company without user fees!
• Custom Workflow Processes: You can build custom workflow processes into any aspect of your CRM. For instance, you can create customer onboarding workflows that fire automatically when a lead becomes a customer.
• Integration with existing software or third-party tools: For example, you might want to update your ERP system or pass data to a third-party tool using an API.
• Deploy anywhere: Most off-the-shelf CRM systems only run in the cloud. A custom CRM can run in the cloud or on-premise. The choice is yours.
• Control the security: Every business has different security needs. With a custom CRM, you can control how much or how little security you’d like to have.

With these advantages, why doesn’t every business opt for custom CRM systems? It all comes down to development time. Building a custom CRM from scratch can be expensive and easily take months.

The big question: What if you could create custom CRM systems in days or weeks? What if you could get all of the benefits of a custom CRM with non of the drawbacks?

It’s not as hard as you think. We recently released a new video that shows you how easily you can create a custom CRM system using low-code development. In the video, we create a CRM system that includes custom workflow processes, API integration with third-party software, and ERP integration. The best part: The whole process only takes 45 minutes. You can watch the video below:

Want to learn more? Set up a demo here: Set up a demo.