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Mobile apps

Webinar replay: Instant mobile solutions for existing systems

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EducationSummary: As mobile usage continues to explode, businesses face a growing problem: They’re tied to legacy systems that pre-date smartphones. How can these businesses take advantage of the growing mobile trend without replacing their whole system? If you’re struggling with this problem, check out our on-demand webinar and learn how to bring instant mobile solutions to your existing systems.
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7 hidden risks of native mobile app development

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EducationAs more businesses build their own mobile apps, we’re seeing an increasing number of mobile app success stories crop up. For instance, here’s a recent article highlighting 4 different companies that use mobile apps to attract customers. Here’s another article from earlier this year highlighting other companies who are using mobile apps to improve business. I could share many more such stories, but you get the point: Mobile apps are taking off in the business world.

I believe this trend is on the rise. As businesses begin to understand the true power of mobile apps, many more will start building their own apps.

This is where things can get dangerous. Blinded by the possibilities, many businesses dive into mobile app development completely unprepared. They don’t understand the risks associated with mobile app development, and are headed for some unpleasant surprises.

Today, I’d like to help you avoid those surprises. I’m going to highlight a few of these hidden risks, with the hopes that you’ll be more prepared when you start the process.

But first, let’s quickly specify which type of mobile app we’re referring to. There are 3 different types of mobile apps (native/hybrid/mobile web), which you can learn more about here. However, today we’re focusing on the risks of developing native apps. Native mobile apps are downloaded via an app store/market and installed on the device itself. I’m addressing native apps because they’re probably the most popular application type, but also come with their fair share of hidden risks.

So, what hidden risks should companies watch out for when they dive into mobile app development? We posed that question to a few experts in the field, and have compiled their advice (along with some of my own) below. Here are 7 hidden risks of native mobile app development:
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7 things every IT leader should know about mobile

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EducationCan you believe that smartphones (as we know them today) have only been in existence for slightly over 6 years? Yet, despite their relatively short existence, user adoption in the U.S. has already surpassed 50%. That sort of growth is absolutely incredible.

The mobile trend isn’t confined to the consumer world either. Over the past couple of years, we’ve really seen mobile usage and mobile apps gain traction in the enterprise. This will only increase in the coming years.

The explosive growth of mobile puts CIOs and IT leaders in a tricky spot, as they’re forced to adapt to this major trend on the fly. They’re stuck figuring out how their companies can best capitalize on the advantages of mobile while avoiding the drawbacks.

So, what must IT leaders understand about mobile? Today, I’d like to help answer that question. I’ve compiled a list of things every IT leader should understand about mobile, which you can find below:
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Mobile apps aren’t the future

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Education
With 52% of the market, Android currently rules the mobile OS world. But, can you predict what the mobile OS landscape will look like in just two short years?

Before assuming that iOS and Android will still lead the pack, consider these facts:

  • Canonical (creators of the Ubuntu OS) is working on creating a super-phone that will function as both a smartphone and a PC. So far, they have over $6 million from contributors backing the project.
  • Mozilla (creators of the Firefox browser) has created their own mobile OS. In fact, a smartphone running the brand new Firefox OS was recently released in Spain.
  • Samsung and Intel have partnered to back the development of an open-source mobile OS, called “Tizen”. They recently put together a $4 million system to attract app developers.
  • A group of ex-Nokia employees joined forces and started a company named “Jolla”. They’re working on creating the “Sailfish OS”, a reincarnation of the Meego OS.

That’s right. Shortly, the mobile OS landscape will have some new, well-backed players.

What does this mean for business? Mobile (native) apps aren’t the future. At least not for the business world.

The web is the future.

Think about it: The mobile platform landscape is becoming even more fragmented. Do you want to spend time and money building mobile apps for a platform that may or may not be popular in a few years? What if another platform emerges? Do you build new apps for that platform?

Or, do you build applications for the web?

A mobile web app works on all platforms, both now and in the future. There’s no need to worry what OS changes the future holds. I don’t know about you, but I like to limit risk in my business decisions. Mobile web apps let me do just that. I can reach all mobile devices with little or no risk.

If you’d like to learn more about why native mobile apps aren’t the future, we put together a white paper that explains everything in more detail. You can download it right here: Native mobile apps: The wrong choice for business?

7 common mobile mistakes that drive users crazy

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EducationAs more and more businesses venture into the mobile app world, there’s bound to be some growing pains. That happens with every new trend. Do you remember how bad websites looked when the internet was gaining popularity? Yikes!

Mobile applications provide an amazing opportunity for business, but also represent uncharted waters. How do you build mobile apps that help your business? How can you avoid the mistakes that alienate your users? If your business is building, or considering mobile apps, I’d like to help you avoid these mistakes.

Now, before I elaborate on the most common mobile mistakes, I’d like to quickly clarify the term “mobile app.” Many associate that term with native apps, when in reality, mobile apps can refer to any of three different app types: Native apps, hybrid apps, or mobile web apps (Here’s a table that explains the differences). When I say “mobile app”, I’m referring to mobile apps in general, not simply native apps.

Okay, let’s get into it. If you’re building mobile apps, here’s a list of the most common mistakes that will drive your users absolutely crazy. Am I missing anything? If so, please share in the comments. …

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4 great examples of mobile apps improving business

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EducationYou’ve probably heard all of the mobile statistics by now. Mobile is the fastest growing trend in history. Tablets will outsell PCs/laptops this year. Smartphone and tablets accounted for 70% of total devices sold in 2012. The statistics paint a pretty clear picture.

But, you already know that mobile is the next big thing. You know that mobile apps are quickly becoming essential to the business world. Recognizing the trend is the easy part. So, what’s the problem? If you’re like many companies, the problem is understanding how mobile can improve your business. What type of mobile app should your company build?

If you’re asking yourself those questions, I’d like to help spark some ideas. This article highlights four innovative ways other companies are using mobile apps to improve business. Along with explaining each app, I’ve also explained how you might possibly apply each example to your business. Hopefully, the examples will spark some mobile app ideas for your company: …

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Considering mobile apps? Read this first…

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EducationI’ve noticed some confusion surrounding the term, “Mobile app.” People typically associate the term “Mobile app” with apps that are built for a single platform and downloaded from an app store. In reality, those types of apps are native apps, and they’re only one of three mobile app types.

This is where many businesses get confused. They see the popularity of native apps among consumers, and assume it’s the best approach for business. However, while native apps work great for the consumer market, they’re often the worst of the three mobile app options for business.

Why? We’ve outlined the reasons for you in a free white paper entitled, “Native Mobile Apps: The wrong choice for business?” The paper also explains each development option from a business perspective, along with the pros and cons of each.

So, how should businesses approach mobile apps? The video below outlines one method of building mobile apps that’s specifically designed for businesses:

Think your outdated ERP keeps you from mobile apps? Think again…

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Education“We’d love to build mobile apps, but we can’t because our business runs on an ancient ERP system.” I’ve heard that phrase (or variations of the phrase) with increasing frequency recently. Many people think that mobile apps (or modern apps in general) aren’t even an option because their business still runs on an outdated enterprise system.

If you’re in that boat, I have some good news: You can still build mobile apps even if you’re tied to an old system. Better yet, you can even integrate these modern apps directly with your enterprise system…all without any modifications to the underlying code. To learn more, check out this video:

Weekly Recap: How to avoid mobile app failure, hidden HTML5 tags, and more…

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EducationEvery week, I share the most interesting and useful tech articles that I’ve found over the past week. This week’s top articles focus on avoiding mobile app failure, hidden HTML5 tags, and more. I hope you find them useful:

Hidden HTML5 tags every web developer should know
If you’re a web developer or designer, HTML5 puts some great new attributes and elements at your disposal. While you may be familiar with some of the more popular new tags, here are some little-known capabilities that might prove quite useful. …

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More questions to ask before building a mobile business app (Part 2)

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EducationA few weeks ago, I started a two-part article for businesses who are considering building their own mobile apps. As mentioned in that article, smartphones and tablets are spreading faster than any other technology in history. As businesses rush to take advantage of this trend, they often dive into mobile without a proper understanding of their options.

In part one, we focused on 4 essential questions to ask before building a mobile business app. Today, I’d like to finish up this two-part article with 4 more questions your business should ask before building mobile apps, which you can find below: …

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How much does native mobile app development cost?

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Save MoneyCost is one of the reasons we advise businesses against building native mobile apps. Of course, there are many more reasons we advise against native apps, but I won’t get into them in this article. You can always read this white paper if you’d like to learn more.

Today, I’m focusing on native app cost. Simply put, native apps are significantly more expensive to both develop and maintain than hybrid or mobile web apps.

So, how much do they cost? I did a little digging and found a wide range of cost estimates, some of which may surprise you. I’ve listed four of these cost estimates below: …

How much does native mobile app development cost?Read More »

Native apps: The wrong choice for business?

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EducationNative mobile applications are popular among consumers, but how do their advantages translate to the business world? Not as well as you might think.

If you’re considering mobile apps for your business, here’s a new white paper that you’ll want to read. It explores each mobile app option, and explains why businesses should think twice before taking the native approach. You can access the white paper right here.